Privacy policy

Privacy Policy Adyard


Last updated: 01/01/2026
Legal entity: Bollify B.V.
Trade name: Adyard
Website: https://www.adyard.io

1. Introduction

This Privacy Policy describes how Bollify B.V., operating under the name Adyard, processes personal data within the scope of its services, software, and website. We process personal data carefully and in accordance with the General Data Protection Regulation (GDPR).

Where this document mentions “we,” “us,” or “Adyard,” it refers to Bollify B.V.

2. When this Privacy Policy applies

This Privacy Policy applies to:

  • the use of the Adyard website;

  • the creation and use of an Adyard account;

  • the use of Adyard software and tools;

  • the procurement of services from Adyard;

  • all forms of communication with Adyard.

3. What personal data we process

Adyard may process the following categories of personal data:

3.1 Data you provide yourself

  • Name and company name

  • Contact details (email address, phone number)

  • Billing and payment information

  • Account and login details

  • Communication (emails, messages, support requests)

3.2 Data from third-party systems

If you give Adyard permission to create links, we process data originating from:

  • Bol (including advertising, sales, product, stock, and performance data)

  • Payment and billing systems

  • Analytics and logging tools

These data may indirectly contain personal data, for example, when company accounts are traceable to a natural person.

3.3 Automatically collected data

  • IP address

  • Browser and device data

  • Log data

  • Usage data of the Adyard software

4. Purposes of processing

Adyard processes personal data solely for the following purposes:

  • performing agreements;

  • providing and improving services and Adyard software;

  • advertising management, automation, and optimization;

  • billing and payment processing;

  • communication and customer service;

  • security, monitoring, and fraud prevention;

  • legal obligations;

  • analysis and product development.

5. Legal grounds

Adyard processes personal data based on one or more of the following legal grounds:

  • performance of a contract;

  • legal obligation;

  • legitimate interest (such as business operations, security, and improvement of services);

  • consent, if required.

6. Use of Adyard Software and Automation

  1. When using Adyard software, personal data may be part of automated processes.

  2. This processing is necessary for the functioning of the software and the execution of optimizations.

  3. Adyard does not make automated decisions with legal consequences for individuals without human intervention, unless explicitly agreed or legally permitted.

7. Sharing of personal data with third parties

Adyard only shares personal data with third parties if:

  • it is necessary for the execution of the agreement;

  • we use processors (such as hosting, analytics, communication, and payment providers);

  • it is legally required;

  • you have given explicit consent.

We enter into processor agreements with processors containing appropriate security measures.

8. International transfer

If personal data are processed outside the European Economic Area (EEA), Adyard ensures appropriate safeguards, such as standard contractual clauses.

9. Retention periods

Adyard retains personal data no longer than necessary for the purposes for which they are processed, unless a longer retention period is legally required.

10. Security

Adyard takes appropriate technical and organizational measures to secure personal data against loss, misuse, and unauthorized access. These include:

  • access restrictions;

  • encryption where applicable;

  • logging and monitoring;

  • secure infrastructure.

11. Your rights

You have the following rights under the GDPR:

  • right of access;

  • right to rectification;

  • right to erasure;

  • right to restrict processing;

  • right to data portability;

  • right to object;

  • right to withdraw consent.

You can submit a request via contact@adyard.io. We respond within statutory timeframes.

12. Cookies and tracking

Adyard uses functional and analytical cookies. For more information, we refer you to the Cookie Policy (if applicable).

13. Complaints

If you have a complaint about the processing of personal data, you can contact Adyard. You also have the right to file a complaint with the Data Protection Authority.

14. Changes

Adyard reserves the right to change this Privacy Policy. The most current version will be published on the website.

15. Contact

For questions about this Privacy Policy or the processing of personal data, you can contact us via:

Email: contact@adyard.io
Company: Bollify B.V. (operating under the name Adyard)