The team behind Adyard
Built by a team that works with bol accounts every day. Not remote consultants, but specialists who themselves set up, optimize, and scale campaigns. Everything we build comes from what we encounter in practice.
Est
2022
Based in
Amsterdam
How it started.
In 2022, we started with analytics software for Bol sellers and simultaneously built an agency for ad management. By managing campaigns daily, we were right in the thick of the reality of growing Bol accounts.
What we saw there was always the same.
As accounts grew, ad management became more complex. More products, more campaigns, more decisions. Clients didn't get stuck on strategy, but on scale: how do you keep an overview, how do you ensure quality, and how do you prevent everything from becoming dependent on one person.
Expanding teams proved to be no simple solution. Finding the right people takes time, knowledge, and guidance. And without a clear structure, much work remained manual, error-prone, and difficult to transfer.
At that point, it became clear that this wasn't an operational problem, but a system problem.
We wanted to build a solution ourselves.
A system that structures, automates, and makes ad decisions scalable. Not to replace people, but to support teams and keep growth manageable.
That system became Adyard.
Our mission.
Every day, bol sellers and teams spend hours managing advertisements instead of driving growth. We believe that's backwards.
Adyard originated from working in rapidly growing bol accounts where ad management gradually became an operational bottleneck. As assortments, budgets, and teams grew, decisions became fragmented, manual, and difficult to scale. Not due to a lack of knowledge, but because the system was not built for growth.
Our mission is simple: to build infrastructure that transforms bol advertising into a scalable system. With structure, automation, and clarity, so that teams can focus on strategy instead of firefighting.
Our values.
Strategy over shortcuts
Adyard is a tool, not a substitute for thinking. Strategy determines direction, automation supports execution.
Software with people behind it
You are never alone. Behind Adyard is an experienced team that thinks along, guides, and adjusts.
Systems that scale
We build systems that grow with teams. Clear, transferable, and scalable, without added complexity.
