Rule-sets are live
Bol ads
on auto-pilot.
Manual bidding on a hundred campaigns does not work. Adyard automates your entire Bol Ads operation, with the depth an expert expects. In control yourself, or fully outsourced.
30-day trial, no credit card needed.
More than 100 bol accounts are already active.
Get started yourself
Use Adyard as software, set your own rules, and maintain full control over your Bol ads.
With guidance
Work independently in Adyard and consult with our team when necessary about structure, targets, and optimizations.
Fully outsourced
Our team manages your advertisements in Adyard. You focus on your business, we drive profit and scalability.
Software + team
Whichever format you choose, you'll always be working with the same software, built and supported by experienced Bol Ads specialists.
What you get
Everything you need
as a Bol Ads specialist
Not a generic tool. Built for accounts that have grown too large for manual work.
The first round is full. Sign up for round 2 and be among the first to get access to all automations, which are currently exclusive to beta users.
The best of automation with the control of manual management.
"Full AI goes too far. Manual work is too slow. Adyard combines the best of both worlds: speed where possible, control where necessary."
Lorenzo Moriconi
Advertising Specialist
AI
Manual
Complex data management
Layered bid logic
Control & Agility
Human knowledge & intuition
Optimize for the bigger picture
Manually adjust bids & budgets
Campaigns continue running even when no one makes a purchase
Poor products continue to burn through budget
ACOS is all over the place
No scale, no overview
Automatic bid optimization based on ACOS & conversion data
Smart dayparting by hour/day
Underperformers automatically paused
Auto-harvesting + automatic negation
Scalable campaigns with full control
Features of the software
Functionality you need to manage ads on bol as a professional.
Dayparting
Timing rules. You choose the hours. Adyard automatically turns campaigns on/off or increases/decreases bids by percentage (%).
Bid optimizer
You set the targets and limits. Adyard automatically adjusts all bids.
Keyword Harvesting
Winning placements. Automatically added to manual campaigns as EXACT match.
One click for the right campaign structure. Select multiple products at once and for each product the campaign structure below is created.
Your rules for a scalable system. Just as you used to do manually, you can now automate it.
Block underperforming search terms before they drain your budget.
Rule-set example
templates
Keyword research. All the tools & data you need for professional keyword research for your listings and advertisements.
Keyword Magnet
Provide a seed keyword and receive all relevant variants back
Keyword Database
Filter, sort, and analyze for product research
Product Magnet
Get keyword suggestions for your products.
Keyword Lists
Collect keywords together for a streamlined keyword research
Dashboards
Various levels of dashboards. All levels of analysis.
Graphs
Advertisement dashboards at product & campaign level. Exactly how you want to see them as an advertisement manager. Report quickly & clearly.
Placement-level dashboard
Overdue data
CPC history. And much more overdue data to see the trends.
4K
3K
2K
1K
0
More stores?
Link multiple stores in one workspace. Exactly as you would like.
Agency or freelancer?
As a user, you can be present in multiple workspaces.
Need help quickly?
A professional team is always ready to assist you.
More users?
No problem! You can invite your team members unlimitedly and free of charge.
Get started easily with Adyard
Link your bol store(s). Your existing campaigns and other data will be loaded.
Set rules. Configure your desired rule sets and save them as a template.
Attach your rules to campaigns. Add your automation rules to existing campaigns.
Experienced Bol Ads specialists behind the platform
Strategy remains leading, automation follows
Thinking along with growth, scale, and exceptions
Support when it matters
Continuously developed based on practical data
My history as Bol ads manager
Qumax Brands
Advertisement Management
2023-2024
Strex
Advertisement Management
2025-present
Biogaia
Onboarding & setup
2024-present
Show examples
Built from experience. Born out of frustration. For years, we've been working every day in the heart of Bol Ads. With hundreds of products, endless campaigns, and clients who want to grow faster than the tools can handle. This allowed us to see exactly where things went wrong: too much manual work. Too little insight. Too much time spent on repetitive tasks that make no one better.
Born out of the need for real control Automation is powerful, but not if you lose grip. The existing tools either went too far or did too little. We wanted something that automates intelligently without taking away your control. Speed where possible, control where necessary.
Software with a team behind you, Adyard takes over the heavy lifting, but you're never alone. Our Bol Ads team continuously builds, monitors, and improves the automation you use. From fully managing yourself to fully outsourcing. Everything runs on the same software, designed to scale.
Prices.
From Adyard.
Get started on your own, with the software. Start for €200 per month and choose services when you are ready.
Fully Managed
Most chosen
For sellers with substantial volume. Lower rates, more service. A team that proactively thinks along with you.
Make the most of Managed Start
Branded Shelves management included
NL + BE store management included
Personal Account Manager
Weekly Slack or email update
1:1 communication channel (Slack and/or email)
Quarterly strategy meeting (~45 min)
Personal Account Manager
Not sure what suits you best? Compare on the comprehensive page or contact our team.
100-day program.
Learn to run your own Bol ads.
For salespeople who want to stay in control themselves. Intensive, together, and in the end you run it yourself.
Introduction
We assess whether the process is a good fit for you. Assortment, margins, goals. If it’s a match, we schedule the start.
100 days of building
We build the advertising system together in Adyard. You are involved in every decision and learn how it works.
Continue independently
After 100 days, you’ll be running it yourself. With a fully documented system and a scenario playbook.
100-day program
100 days of software included worth €600
3 spots available per month
Disclaimer
We work best with brands that generate at least €10,000 in revenue per month on Bol.
Ad management in your own hands
with a scalable system
in 100 days
Some sellers want to fully outsource Bol advertising. Managed is for them. This programme is for the seller who wants to understand how it works. Who wants to stay in control. Who, after 100 days, knows exactly what is running, why, and how to adjust it themselves. Intensive, collaborative, results-driven.
€2,700 one-time
(or €3,000 in installments)
Fully configured advertising system
3 strategy meetings
Keyword research & campaign structure
Scenario playbook
1:1 Slack channel
Automation rules in Adyard
Korting op managed service na het traject
Software included (worth €600)
After day 100
you choose what you do.
After 100 days, you decide. Continue independently with the software, or let Adyard take over the management. No obligation. Both options are available to you.
You manage. Automation keeps running. (€200/month software fee)
Adyard manages everything. You no longer have to look back. €750 + 2% of ad revenue, this includes software)
What clients say
about Adyard.
Working with Lorenzo was very pleasant. He is easily reachable, knows what he is doing, and is great to communicate with. It's easy to schedule a meeting to discuss some things and make adjustments.
Tom Verhulsdonk
Brand owner
A professional company that knows what they're doing. With Adyard's intervention, we were able to reduce our monthly costs and increase our sales.
Norman van Es
Owner of NL25Shopping
The guys from Adyard helped me go x3. Always pleasant and fast communication, with no fluff.
Rosj
Brand owner
It is very difficult to find the right company or people to manage ads the way I would myself. For me, Adyard has been the ideal partner in this regard.
Jory Sharff
CCO Vivid Green | Founder Stane Office
"The database has helped us discover new products and find keywords to optimize our organic and paid visibility.”
Thies Kruize
Owner of 360 Healthy Lifestyle
Your questions
answered.
01
Can I try Adyard?
Yes, you can, for 30 days. After that, you can use the free version or choose the paid version. Not enough 30 days? We got you! Send support a message and we’ll extend the trial by 14 days.
02
How much does Adyard cost?
With Adyard, you can start the software for €200 per month. Interested in our services? See the service page.
03
Can I outsource my bol ads to Adyard?
Yes, certainly. We begin with an audit to determine if there is a match. You can have your bol ads managed by Adyard starting at €750 + 1.5% of the ad revenue per month.
04
Do you assist with the setup of the Adyard account?
We are pleased to demonstrate how the software works so that you can configure the software and rule sets according to your preferences. Prefer to outsource? We are happy to assist you in setting up the ad machine. Contact us for pricing.
05
What makes Adyard unique?
The combination of software & a team of experienced advertisement managers fully focused on bol makes us unique. The software semi-automates ad management on bol. We see this as a significant advantage compared to software claiming to have AI or “a magic button.” We believe in full control with the help of technology. Read a complete blog about this subject here.
06
Do you offer assistance in managing the ads?
Certainly! There are 2 options.
Option 1: Manage the ads yourself via the software. In this case, we provide support by explaining the software and helping you understand it. We constantly create new content to continuously improve this.
Option 2: Team Adyard consists of experienced marketplace ad managers who can think strategically with you and even be deployed operationally for your company. Read more about our services here.
07
Why should I choose Adyard?
We won't write fancy texts to "persuade" you why you should choose Adyard. This software is designed to make life easy for bol advertisement managers, like ourselves. We build all the features needed to make a difference in running ads on bol. More control, better insights, fewer repetitive tasks, and a focus on strategy. It helps us manage 2M in ad spend and helps many others manage their ads better and take them to the next level. Now the choice is yours!
08
How does Adyard handle data confidentiality?
We take this very seriously. All customer information is kept strictly confidential. The API connections are fully secured.
