Dayparting for bol.
Hourly control.
Advertise during the hours when the conversion rates are the highest.
What is Dayparting for Bol?
Dayparting for Bol means that your campaigns are managed hourly. You only advertise at times when your target audience actually wants to buy.
On/off per hour
Your campaigns target hours that consistently bring no sales. No emotion, just data.
Smarter bidding during peak hours
Hours that convert well? There you can win.
Bids increase where you make a profit.
Timing rules. You choose the hours.
Adyard automatically activates/deactivates campaigns.
Add your settings (template) to campaigns. You can also apply your Dayparting settings to existing campaigns.
Get started easily after creating your account
What Dayparting yields on Bol
"For many accounts, Dayparting is the difference between
ACOS 35% and ACOS 20–25%
without additional advertising budget."
Lorenzo Moriconi
Advertising Specialist
Control over every hour of the day We also actively use Dayparting for our clients
Lorenzo Moriconi
Co-owner & advertising specialist
Want to read more about Dayparting?
Dayparting is not an additional feature for us, but a permanent layer within our ad management. We use it to precisely control when your ads should run and when they shouldn't. All based on performance data, never on intuition.
1. Hourly performance analysis We analyze ACOS, CTR, conversions, and spending per hour. This way, we identify profitable time slots and where the budget leaks.
2. Smart switching on and off During weak hours, we automatically pause campaigns without harming your ranking. During strong hours, they run at full capacity to capture additional revenue at a lower ACOS.
3. Dynamic timing, no fixed schedules Dayparting automatically adjusts when behavior changes. Your planning moves with the data — every week, every day, every hour.
4. Ready for the next step After optimizing on/off hours, we use the same insights to guide bidding by time slot. This way, every click becomes smarter and every euro more efficient.
What clients say
about Adyard.
Working with Adyard is very pleasant. They are easily reachable, know exactly what they are doing, and communicate very clearly. It is always easy to schedule an appointment to discuss matters and implement changes.
Tom Verhulsdonk
Brand owner
A professional company that knows what they're doing. With Adyard's intervention, we were able to reduce our monthly costs and increase our sales.
Norman van Es
Owner of NL25Shopping
The guys from Adyard helped me go x3. Always pleasant and fast communication, with no fluff.
Rosj
Brand owner
It is very difficult to find the right company or people to manage ads the way I would myself. For me, Adyard has been the ideal partner in this regard.
Jory Sharff
CCO Vivid Green | Founder Stane Office
"The database has helped us discover new products and find keywords to optimize our organic and paid visibility.”
Thies Kruize
Owner of 360 Healthy Lifestyle
