Here you can see what we are building and what is coming within the software. Feature request? Send us a message!
Q2 2026
In Q2, we take the next step. We are building something new that builds on everything previously established: data, rules, and automation. It's too early to share details, but this will be an important expansion of how Adyard approaches advertising.
New functionality in development
Entirely based on user feedback
Designed to further simplify scale and complexity
Details will follow at the official announcement
Q1 2026
In this phase, the way of working changes.
No longer manual optimization, but defining rules that are executed automatically. The software takes over operational tasks, while you focus on strategy.
Fully rule-based bidding system
Automatic bid adjustments based on ACOS, CVR, conversions, etc.
Dayparting (phase 2): dynamic bid adjustments per time slot
Q4 2025
Now that the data is available, we bring everything together. In Q4, the focus shifts from insight to action. Data is connected, performance becomes visible, and timing becomes an active control layer within advertising.
Advertising dashboard: one overview for store, organic, and advertising data
Full auto campaigns: automatic campaigns with room for targeted optimizations
Dayparting (phase 1): advertisements automatically on and off on an hourly basis
Connections with store and advertising APIs
Q3 2025
In this phase, it's all about gaining market insight. Not based on intuition, but on data. We build the foundation that makes advertising predictable and scalable.
Trending keywords: real-time insight into keywords where demand is emerging
Keyword database: comprehensive database with filters on relevance and performance
Keyword magnet: automatic discovery of new, profitable search terms
Foundation laid for data-driven campaign structures
This is where relying on gut feelings ends and working with market data begins.
