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The experienced team at Adyard is ready to assist you. In recent years, we have managed various accounts. Is yours next?
We manage Bol stores with a monthly turnover between 10k and 500k. Are you in that range? Then we can do a lot for you.
“We automate where it makes sense, but growth happens through strategy and good implementation. Our team supports you every step of the way.”

Lorenzo Moriconi
Advertising Specialist
You feel like you're missing opportunities
You see competitors rising while your products remain stagnant. And deep down you know: this can be better, but you simply have too little time.
No time
Every day adjusting bids, discarding poor keywords, checking ACOS levels... It feels like you're just putting out fires rather than building for growth.
Your account feels like chaos
The more products are added, the messier it becomes.
Structure is lacking. Direction is absent. And that gnaws at you: you know you're no longer in control.
You no longer trust the numbers
One day excellent results, the next day everything collapses.
You keep wondering: is it my bids? The competition? The timing? Did I miss something?
Free
Start gratis met 30 dagen PRO-toegang, zodat je direct alle pro tools kunt ervaren. Daarna blijf je op de Free tier met keyword database, dashboards en dayparting.
30 dagen PRO-toegang
Daarna Keyword Database
Daarna dashboards
Daarna Dayparting
Managed
Most chosen
For sellers with substantial volume. Lower rates, more service. A team that proactively thinks along with you.
Adyard software included
Personal Account Manager
1:1 communication channel (Slack and/or email)
Weekly Slack or email update
Monthly 1:1 check-in meeting
Complete campaign setup
Keyword research for every product
Branded Shelves Management + €250 / maand
Extra winkel + €150 / maand
My work history as Bol ads manager
Qumax Brands
Advertisement Management
2023-2024
Strex
Advertisement Management
2025-present
Biogaia
Onboarding & setup
2024-present
Show examples
Built from experience. Born out of frustration. For years, we have been working, every day, right in the middle of Bol Ads. With hundreds of products, endless campaigns, and clients who want to grow faster than the tools can handle. As a result, we saw exactly where things were going wrong: too much manual work. Too little insight. Too much time wasted on repetitive tasks that don't improve anyone.
Born from the need for real control Automation is powerful, but not if you lose grip. The existing tools either went too far or did too little. We wanted something that smartly automates without taking away your control. Speed where possible, control where necessary.
Software with a team behind you, Adyard takes over the heavy lifting, but you'll never be on your own. Our Bol specialists are on top of it, adjusting where needed, and helping you move forward faster. The power of software combined with a team that knows exactly how to win on Bol. Simple, sharp, and built to grow.

What clients say
about Adyard.
Working with Lorenzo was very pleasant. He is easily reachable, knows what he is doing, and is great to communicate with. It's easy to schedule a meeting to discuss things and make adjustments.

Tom Verhulsdonk
Brand owner
A professional company that knows what they're doing. With Adyard's intervention, we were able to reduce our monthly costs and increase our sales.

Norman van Es
Owner of NL25Shopping
The guys from Adyard helped me go x3. Always pleasant and fast communication, with no fluff.

Rosj
Brand owner
It is very difficult to find the right company or people to manage ads the way I would myself. For me, Adyard has been the ideal partner in this regard.

Jory Sharff
CCO Vivid Green | Founder Stane Office
"The database has helped us discover new products and find keywords to optimize our organic and paid visibility.”

Thies Kruize
Owner of 360 Healthy Lifestyle
Your questions
answered.
01
Can I try Adyard?
Yes, you can, for 30 days. After that, you can use the free version or choose the paid version. Not enough 30 days? We got you! Send support a message and we’ll extend the trial by 14 days.
02
How much does Adyard cost?
With Adyard, you can start the software for €200 per month. Interested in our services? See the service page.
03
Can I outsource my bol ads to Adyard?
Yes, certainly. We begin with an audit to determine if there is a match. You can have your bol ads managed by Adyard starting at €750 + 1.5% of the ad revenue per month.
04
Do you assist with the setup of the Adyard account?
We are pleased to demonstrate how the software works so that you can configure the software and rule sets according to your preferences. Prefer to outsource? We are happy to assist you in setting up the ad machine. Contact us for pricing.
05
What makes Adyard unique?
The combination of software & a team of experienced advertisement managers fully focused on bol makes us unique. The software semi-automates ad management on bol. We see this as a significant advantage compared to software claiming to have AI or “a magic button.” We believe in full control with the help of technology. Read a complete blog about this subject here.
06
Do you offer assistance in managing the ads?
Certainly! There are 2 options.
Option 1: Manage the ads yourself via the software. In this case, we provide support by explaining the software and helping you understand it. We constantly create new content to continuously improve this.
Option 2: Team Adyard consists of experienced marketplace ad managers who can think strategically with you and even be deployed operationally for your company. Read more about our services here.
07
Why should I choose Adyard?
We won't write fancy texts to "persuade" you why you should choose Adyard. This software is designed to make life easy for bol advertisement managers, like ourselves. We build all the features needed to make a difference in running ads on bol. More control, better insights, fewer repetitive tasks, and a focus on strategy. It helps us manage 2M in ad spend and helps many others manage their ads better and take them to the next level. Now the choice is yours!
08
How does Adyard handle data confidentiality?
We take this very seriously. All customer information is kept strictly confidential. The API connections are fully secured.




















