Limited spots available
Bol advertisements
on autopilot.
2nd beta round.
Managing bids manually across a hundred campaigns doesn’t work. Adyard automates your entire Bol Ads operation, with the depth a specialist expects. In control yourself, or fully outsourced to our team.
No credit card needed. Beta round 2 starts May 2026.
30 days free
All features available. No credit card required, no obligation. You only pay when you get value from it.
Personal onboarding
Lorenzo reviews your Bol account together with you and sets up the automations that fit your strategy. One-time, free, 60 minutes.
Early-access price
Beta participants get first access to the public launch at a reduced rate. This applies throughout 2026.
Impact on the product
Your feedback determines what we build next. Beta users have a seat at the table when it comes to the roadmap. That stops once we go public.
What you get
Everything you need
as a Bol Ads specialist
Not a generic tool. Built for accounts that have grown too large for manual work.
Dayparting
Timing rules. You choose the hours. Adyard automatically turns campaigns on/off or increases/decreases bids by percentage (%).
Bid optimizer
You set the targets and limits. Adyard automatically adjusts all bids.
Keyword Harvesting
Winning placements. Automatically added to manual campaigns as EXACT match.
One click for the right campaign structure. Select multiple products at once and for each product the campaign structure below is created.
Advertising dashboards. Exactly how you want to see them as an ad manager. Report quickly & clearly.
Negative Targeting
Block underperforming search terms before they drain your budget.
Rule-set example
templates
During the beta, you'll get access to all features that are still hidden from the general public. Sign up and we'll contact you.
Keyword research. All the tools & data you need for professional keyword research for your listings and ads.
Keyword Magnet
Provide a seed keyword and receive all relevant variants back
Keyword Database
Filter, sort, and analyze for product research
Product Magnet
Get keyword suggestions for your products.
Keyword Lists
Collect keywords together for a streamlined keyword research
Dashboards
Various levels of dashboards. All levels of analysis.
Graphs
Advertising dashboards at product & campaign level. Exactly how you want to see them as an ad manager. Report quickly & clearly.
Placement-level dashboard
Advertising dashboards at product & campaign level. Exactly how you want to see them as an ad manager. Report quickly & clearly.
Overdue data
CPC history. And much more over time data to see the trends.
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More stores?
Link multiple stores in one workspace. Exactly as you would like.
Agency or freelancer?
As a user, you can be present in multiple workspaces.
Need help quickly?
A professional team is always ready to assist you.
More users?
No problem! You can invite your team members unlimitedly and free of charge.
Not for everyone.
For specialists.
We select participants based on a few criteria. This allows us to gather the feedback that helps us most.
At least €10,000 in monthly revenue on Bol — you have enough data to properly test the automations.
You manage your own ads — or want to do so. Adyard is software for people who understand how Bol Ads works.
Willing to provide feedback — a short survey after 30 days and an optional 30-minute feedback conversation.
Sign up for the waitlist
Enter your name and email. We select participants based on the criteria above.
Now Open
Personal onboarding with Lorenzo
You schedule a 30-60 minute session. We analyze your Bol account and set up the automations together.
Week 1 after admission
30 days of free access to all features
Bid Optimizer, Rulesets, Dayparting, Keyword Harvesting — all available. No credit card required.
May 2026
Feedback session + early access price
After 30 days, a brief follow-up. Beta participants will be the first to get access to the public launch — at a reduced rate.
June 2026
During the beta, you'll get access to all features that are still hidden from the general public. Sign up and we'll contact you.
Lorenzo Moriconi
Co-owner & advertising specialist
My history as Bol ads manager
Qumax Brands
Advertisement Management
2023-2024
Strex
Advertisement Management
2025-present
Biogaia
Onboarding & setup
2024-present
Show examples
Built from experience. Born from frustration. We have been working for years, every day, right in the middle of Bol Ads. With hundreds of products, endless campaigns, and customers who want to grow faster than the tools can handle. That showed us exactly where things were going wrong: too much manual work. Too little insight. Too much time spent on repetitive tasks that make no one better.
Born from the need for real control Automation is powerful, but not if you lose your grip on it. The existing tools either went too far or did too little. We wanted something that automates intelligently without taking away your control. Speed where possible, control where necessary.
Software with a team behind you, Adyard takes over the heavy lifting, but you are never on your own. Our Bol Ads team continuously builds, monitors, and improves the automation you use. From fully self-managed to fully outsourced. Everything runs on the same software, designed to scale.
