Bankhoesdiscounter: From high ACOS to 30% revenue growth in just 6 months

Client

Bank Cover Discounter

Year

2024

When Bankhoesdiscounter approached us, they were in the midst of a recognizable growth phase. They had a strong product and clear market demand, but were stuck due to limited capacity. There was simply not enough time, knowledge, and structure to scale Bol effectively.

Their biggest pain point? Advertisement efficiency. With an ACOS of 23.8%, too much revenue was directly flowing back into advertisements. Growing under these circumstances was not only difficult—it was downright risky. At the same time, there was no internal capacity to continually analyze, adjust, and optimize campaigns.

That's where we came in.

Scope of work

Advertisement management

Keyword research

Title optimization

"With Adyard, it felt like we suddenly had an entire Bol team added. We grew quickly, saved costs, and could focus sharply on results."

Team Bank Cover Discount

Owner

"With Adyard, it felt like we suddenly had an entire Bol team added. We grew quickly, saved costs, and could focus sharply on results."

Team Bank Cover Discount

Owner

Bank Cover Discount is a Dutch brand specialized in high-quality protective covers for sofas, chairs, and other furniture, offering practical and stylish solutions to extend the lifespan of an interior.

Industry

Furniture accessories

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Challenge

High ACOS (23.8%) and no internal bandwidth to efficiently scale up Bol's sales.

Solution

We took over the ad management for Bol, optimized the listings, and used live performance tracking to drive growth.

Their external Bol-team, fully integrated

We did not just offer 'help' with random tips—we took control. As an external Bol-team, we tackled everything: from strategy to execution.

We started with a comprehensive audit of their existing campaigns using our own tools. What we found was not surprising but was costly: a lot of advertising budget was going towards low-intent keywords, listings were not optimal, and there was untapped potential in products that had not been fully utilized.

We addressed it from the ground up.

We refined the keyword strategy, focused on search terms with high relevance and conversion, and adjusted bids to maximize well-performing products. At the same time, we introduced negative keywords to avoid waste.

The product listings also received an upgrade: better titles, optimized descriptions, stronger visuals, and a review strategy to increase trust.

Every day we monitored the results with our Rank Tracker. If something shifted—up or down—we adjusted immediately. Thanks to that short feedback loop, we could optimize quickly and intelligently.

The result

Within a few weeks, we already saw movement in the numbers. Thanks to better targeting and convincing listings, the relevance of the traffic and conversion increased. After three months, the ACOS began to visibly decrease. After six months, we were at 13.6%—a drop of 10.2%.

Meanwhile, revenue grew by 30%.

The best part? They did not have to hire anyone. We did the execution, analysis, and optimization. They could focus on what they are good at: products, customers, and operations.

Takeaway

Are you working with a brand on Bol and reaching the limits of your own team? This is proof that you do not need extra people to achieve strong growth.

We do not build random campaigns. We build scalable systems for sustainable growth.

We helped Bankhoesdiscounter increase revenue by 30% and reduce ACOS by 10.2% in just 6 months, without expanding their internal team. This is what we aim to achieve with our services.