Challenge
BioGaia needed a fast, compliant way to start on Bol without building a local team.
Solution
Adyard managed the onboarding, compliance, offers, logistics, and advertising from start to finish.
Seamless onboarding for a premium brand
Our goal was simple: Help BioGaia go live on Bol as quickly and efficiently as possible, without shortcuts or compromises.
We took full responsibility for the onboarding and setup of the marketplace. This meant managing VAT registration, creating Bol accounts, compliance checks on product conformity, and adjusting offerings to meet local expectations — everything that typically delays international brands.
We tailored their entire presence on Bol for Dutch and Belgian consumers. From translated product descriptions to culturally attuned messaging and localized SEO, everything was designed to position BioGaia as a premium health brand from day one.
On the backend, we connected them to our logistics network for fast, cost-effective shipping that met Bol's delivery standards. No warehouses to set up. No separate operating team needed.
The numbers spoke for themselves
Thanks to this white-label approach, BioGaia launched 50% faster than standard onboarding timelines — and their early sales came in 30% above projections.
Our own ad book (PPC, seasonal promotions, brand-building campaigns) helped increase visibility, while real-time data tools ensured that pricing, stock, and ad spending were tightly optimized. This meant they could scale their performance without jeopardizing profitability.
And because everything was compliant from day one, there were no regulatory issues.
The onboarding for Biogaia was quick. It is nice to work with a professional team like Biogaia. This way, we can achieve the most.
