Challenge
Within Stane, there was a lot of knowledge about advertising on bol. The challenge was not in knowing what needed to be done, but in finding someone who could consistently maintain this same level while also thinking strategically about growth. The advertisement management relied heavily on a limited number of people, which hindered scalability and continuity.
Therefore, the challenge was not optimization in itself, but ensuring quality, strategic depth, and stability within the organization, without being dependent on one person.
Solution
Adyard was engaged as a strategic partner who could not only take over the existing level but also further develop it. The collaboration began with an in-depth analysis of campaigns, product structure, and objectives. Based on that, a clear advertising strategy was set up, focused on relevance, efficiency, and scalable growth.
Campaigns were redesigned, bids optimized in a data-driven manner, and performance continuously monitored. Through this systematic approach, Stane not only achieved better results but also gained confidence that the advertisement management was set up to be future-proof.
A collaboration that started from content
Stane was not a brand that sought help lightly. Within the team, there was a wealth of knowledge about advertising on bol. Campaigns were taken seriously, decisions were well-informed, and standards were high. Yet, it started to become challenging. Not because it didn't work, but because it became increasingly difficult to maintain the level and simultaneously think ahead.
The advertising management relied heavily on a limited number of people. This made growth vulnerable. New products, increasing competition, and ever more complex choices meant that advertising consumed more time and mental space. Therefore, Stane was not looking for an agency to simply take over the work, but a partner who understood the existing level, could maintain it, and could advance strategically.
Why Adyard was engaged
The choice for Adyard was not a step out of powerlessness, but out of ambition. Stane wanted a collaboration where content was central. No standard optimizations, no generic dashboards, but an approach that matched how they themselves viewed growth, return, and brand development.
From the start, the focus was therefore not on quick changes, but on understanding. Understanding how Stane viewed advertisements, which choices were made consciously, and where there were doubts. Only then was it considered where the structure could be tightened and where strategic sharpness could be added.
The approach in practice
The collaboration began with unraveling the existing campaigns. Not just what was performing well or less well, but especially why. Which products were prioritized, where was the balance between growth and return, and how did advertisements fit into the broader brand strategy.
Adyard introduced a systematic way of thinking here. Campaigns were not viewed separately, but as part of a whole. Each decision had a clear reason. Not optimizing for the sake of optimizing, but making choices that would still make sense in six or twelve months.
Creating calm was crucial here. By establishing fixed frameworks and principles, advertising management became less dependent on daily interpretation. This ensured that strategy led and execution followed, rather than the other way around.
What changed due to the collaboration
In the months that followed, the role of advertisements within Stane noticeably changed. Not necessarily through radical overhauls, but through consistency. A clear line emerged in how campaigns were built, assessed, and further developed.
Discussions became more substantive and less reactive. Decisions were better substantiated and aligned with long-term goals. The team needed to spend less time adjusting and could rely on a solid approach.
For Stane, this mainly meant mental space. Advertisements were no longer a constant focus of attention, but a stable part of the growth strategy. Management was secured, scalable, and prepared for further expansion of the product range.
This collaboration demonstrates that outsourcing is not about the lack of knowledge. It is about continuity, strategic depth, and letting go of the dependence on individuals. By working with Adyard, Stane could continue to grow without compromising the content level.
We enjoy working with brands that are already deeply immersed in the subject matter. This was immediately noticeable with Stane. The strength of this collaboration did not lie in replacing knowledge, but in structuring it and adding strategic calmness. This is precisely what makes advertisements scalable, rather than relying on individuals.
