Challenge
Qumax Brands struggled with high advertising expenses (€30K/month) and a TACOS of 7.7%, as they were seeking better advertising performance.
Solution
Optimized keywords, improved product titles, and filtered-out inefficient terms, resulting in better campaign efficiency.
Our Approach
The journey to improving the ad efficiency of Qumax Brands began with a comprehensive audit of their existing campaign strategies and product title configurations. Our goal was clear: increase campaign efficiency while driving a healthier TACOS. Here’s how we approached it:
Strategy and Planning
Utilizing our expertise and the Bollify tool, we developed a customized campaign management strategy. The first step was in-depth keyword research, aimed at enhancing organic visibility while optimizing their advertising performance.
We started by evaluating the effectiveness of their current keyword selection and product listings. By identifying high-impact keywords, we found opportunities to optimize their product titles and descriptions to increase their visibility on Bol. This allowed us to better align Qumax’s ads with the search behavior of potential customers.
Execution
With a clear strategy, our first step was to filter out inefficient keywords from Qumax’s existing campaigns. This crucial step ensured that their advertising spend was only directed towards relevant, high-performing terms. After removing the wasteful keywords, we delved deeply into keyword analysis for each product, using the Bollify tool to unlock opportunities for organic visibility.
Here's an overview of our keyword research process for each product:
Understanding the product/niche: We started by gaining a comprehensive insight into the niche and customer base of each product.
Extensive analysis: We researched the exact keywords customers used to search for these products on Bol.
Key data points: Our research focused on three critical factors: total search volume, number of participants, and number of advertisers targeting the same keyword.
Relevance check: If the product was not appearing for relevant keywords, we assessed the relevance of those terms to align with search volume and competitor data.
Title optimization: Based on this analysis, we recommended changes to product titles as needed.
Efficient campaign targeting: Relevant keywords, especially those with low competition, were added to the campaigns to enhance ad performance while keeping costs low.
Continuous Optimization
In the dynamic world of e-commerce, constant optimization is crucial. We established a feedback loop with Qumax, using real-time data to make flexible adjustments. This allowed us to further refine campaign management and SEO efforts as the market evolved, ensuring sustainable improvements over time.
The Results
Our collaborative efforts resulted in impressive outcomes:
Improved campaign efficiency: By removing inefficient keywords and fine-tuning high-performing ones, we maximized Qumax’s ROI while maintaining visibility.
Healthier TACOS: Campaign optimizations significantly improved Qumax’s TACOS, dropping from 7.7% to 5.1%, all while maintaining the same level of sales.
Improved organic visibility: Our meticulous keyword optimization efforts led to higher rankings in Bol search results, contributing to a greater organic reach and enhanced customer engagement.
"It was fantastic to work with the professional team at Qumax Brands"
