202% revenue growth for Rosj with Adyard's ad management
Client
Rosj
Year
2025
Rosj runs a niche jewelry brand with more than 500 unique products, each with its own color, shape, and material. While that variety makes the collection special, the same complexity caused significant challenges when advertising on bol.com.
Unlike platforms such as Google or Facebook, bol.com offers hardly any standardized structures. The result? Rosj's products received barely any visibility, let alone conversions. Previous marketing agencies he worked with often applied a one-size-fits-all approach—totally inadequate for a catalog with so many nuances.
Scope of work
Advertisement management
Ad structure
Keyword research
Title optimization
Rosj is the brand owner of a large Dutch jewelry brand that works with natural gemstones, symbolism, and personal stories. Their mission is to offer beautiful, high-quality jewelry that is more than just fashion — it carries emotional and energetic value.
Industry
Jewelry
Challenge
Rosj had more than 500 unique products but struggled with low visibility and a lack of structure in his ads on bol.com.
Solution
Adyard developed segmented, data-driven advertising campaigns that closely aligned with each product group — no guesswork, but focused targeting.
Smart Segmentation, No Unnecessary Frills
Through a referral, Rosj ended up at Adyard, a specialist in advertising on bol.com. He was no longer looking for a broad marketing agency—he wanted focus, clarity, and true expertise. That's exactly what he found at Adyard.
“I didn't want a team that also does bol.com. I needed specialists. Adyard was that: focused, honest, and clear in communication.”
From day one, Adyard set up a scalable structure:
✅ Segmentation of the large product catalog into logical groups
✅ Building campaigns from broad targeting to highly refined structures
✅ Optimizing titles based on actual search behavior on bol.com
✅ Short, direct, and transparent communication
“I didn't know that search behavior on bol.com was so different from Google. Just adjusting a few titles made a huge difference.”
What stood out most to Rosj was the collaboration with his dedicated specialist, Lorenzo:
“He was on top of everything, and that motivated me as an entrepreneur to elevate myself as well. It truly felt like teamwork.”
Result: 3X Growth in One Month and Sustainable Scaling
The impact was fast and clearly measurable. What started as an experiment quickly grew into a significant source of revenue.
Revenue: from €2,669.89 to €8,079.83 (+202.6% growth)
Orders: from 131 to 412 per month (+214% increase)
Sold items: from 143 to 468 (+227% growth)
The growth for Rosj was well-deserved! It is always nice to work together, and the preparation is always thorough. This is reflected in the results!
