Challenge
SkyCases worked with three different suitcase lines, multiple sizes, and many color variations per product. The challenge was not in the offerings, but in focus.
Which variants deserve advertising budget.
How do you ensure that each product family becomes visible.
And how do you prevent the budget from being scattered across dozens of individual SKUs.
In addition, SkyCases wanted not only to sell but also to build sustainable visibility and brand positioning within Bol.
Solution
Instead of advertising everything, Adyard developed a data-driven selection and scaling strategy. The principle was clear: maximum visibility per product family, not per individual variant.
We analyzed historical data from the pilot phase and combined it with market insights within the luggage category. In doing so, we looked at click behavior, conversion rates, and color preferences per target audience.
Based on this, we made conscious choices in variants and positioning for each luggage line.
Data-driven product and color selection
Analysis revealed that not every color and variant should play the same role. Champagne-colored suitcases performed exceptionally well, pink suitcases converted strongly within a specific target audience, and black and neutral colors were essential for broad appeal.
By consistently applying this mix, SkyCases managed to reach multiple target groups at once. Men, women, business, and leisure traffic converged on a strong main page per product family.
It was important that each product line received equal advertising exposure, thereby strengthening the organic position of complete product families.
Keywords and listings as a foundation
Advertisements are only effective when the foundation is solid. Therefore, extensive keyword research was conducted per product type. All relevant search intents within the suitcase category were covered, including carry-on suitcases, suitcases with laptop compartments, and larger sizes.
Product titles were optimized with exactly the right keywords, without over-optimization. This made SkyCases visible on all important parts of the search results, both organically and through advertisements.
Launch and scale
After optimization, SkyCases went live with a targeted Sponsored Products strategy. The focus was on variants with the highest conversion power, while traffic was controlled and distributed across the product families.
Within one month of launch, SkyCases consistently ranked at the top of important search results. The brand became clearly more dominant than during the period before the partnership.
Learning by testing
Not every test was successful, and this was a conscious part of the strategy. Several product lines faced heavy competition, insufficient distinction, or lower conversion.
Instead of pushing forward, campaigns were adjusted, scaled down, or temporarily paused. Together with SkyCases, choices were made to improve products, refine designs, or temporarily let go of certain lines. This kept the advertising budget focused on scalable winners.
Result and impact
In 2025, SkyCases grew by 249.8% in revenue within the same year. The brand successfully scaled within multiple subcategories, including carry-on suitcases, suitcases with laptop compartments, and large and small suitcases.
Due to this growth and consistent performance, SkyCases was named one of the fastest-growing stores on the platform by Bol. Additionally, the brand became a Top 3 player within the suitcase category.
In addition to performance advertising, brand visibility was also worked on. By deploying branded shelves and strategically targeting competitors, both brand recognition and market share structurally increased.
This case demonstrates that success on Bol is not about more products or more advertisements, but about sharp choices and data-driven priorities. By focusing, continually testing, and only scaling where real potential is present, SkyCases grew from product validation to a leading position within the suitcase category.
At SkyCases, the strength was not in optimizing harder, but in choosing better. We didn’t try to make everything win, but to understand where scaling was truly possible. By consistently using data for focus, selection, and timing, the brand could grow steadily without noise. The fact that SkyCases is now one of the leading brands in the category demonstrates what happens when strategy, execution, and discipline come together.
