ADYARD officially Silver Agency Partner of bol
We are proud to share that ADYARD has officially become a Silver Partner within the bol Partner Program as an agency.
This status is awarded only once a year and is based on demonstrable expertise, consistent performance, and the quality of support an agency provides to sellers on bol.
In 2025 alone, we managed more than €2 million in advertising budget for 80+ active bol accounts. This scale, combined with consistent performance, forms the basis of this recognition.
What does Silver Partner mean as an agency?
As a Silver Partner, we work more closely with bol than non-certified agencies. This means access to in-depth knowledge, partner updates, and consultation structures that directly impact how we set up and optimize campaigns.
We can respond more quickly to questions or changes, stay better connected to new developments within the advertising platform, and translate those insights directly to your account.
For you as a seller, this means:
less noise, better decisions, and a partner that works proactively, not reactively within the bol ecosystem.
What bol acknowledges with the Silver Agency Partner status
As a Silver Agency Partner, bol acknowledges that ADYARD:
consistently improves advertising performance for sellers
has experience with significant advertising budgets at scale
possesses in-depth knowledge of Sponsored Products and the bol advertising ecosystem
works with sustainable, reproducible advertising structures
thinks strategically about business value, not just metrics
For you as a seller, this means working with a partner who not only knows what works but also why it works.
Why (not yet) Gold?
As a new entrant agency within the bol Partner Program, we have achieved the highest certification available for this year: Silver.
Transparent distinction: agency versus software
It is important to make this clear:
1. ADYARD as an agency (Silver Partner)
This is the partnership we are now officially announcing.
We actively manage and optimize advertising accounts from strategy and structure to scale and performance decisions across dozens of accounts simultaneously.
2. ADYARD software & tooling
Our software is Silver-certified for data & insights, which means bol acknowledges that our tools provide reliable and valuable insights.
For our ads software, we are working purposefully towards Gold certification. That process is underway, but we will only communicate about it once it is officially granted. No overclaims, only earned credibility.
What this means for you as a seller
✔️ You work with an agency that has proven to perform at scale
✔️ You benefit from insights from €2M+ ad spend (2025)
✔️ You combine strategy with execution, supported by software
✔️ You build growth that is also sustainable in the long term
