How Bollify Began
Bollify started as analytics and insight software for bol sellers.
The goal was clear: provide more insight into performance, make data understandable, and help sellers make better decisions.
In parallel, we built a Bol Ads service.
Not advising from a distance, but hands-on: setting up, optimizing, and scaling campaigns.
As a result, we were working in ad accounts of growing bol sellers daily.
What We Saw in Practice
This combination — software and service — gave us a unique perspective.
We realized that insight alone was not enough.
Analysis showed what was happening,
but did not solve the real problem.
The problem was in the execution of advertisements:
too much manual work
decisions based on instinct
difficult scalability as accounts grew
and dependence on individual specialists
Increasingly, we noticed that the demand for our help exceeded what we could deliver.
We even had to turn away clients.
No matter how challenging — quality is always our top priority.
No New Pivot, But a Deepening
It's important to note:
this is not a new pivot.
We are not stopping our services.
We are not changing markets.
What we are doing is adding software.
Software that makes our way of working scalable.
And ensures the same quality is possible, even without direct reliance on our team.
From Bollify to Adyard
This step also called for a new name.
Bollify stood for analysis.
For data and insights.
What we are building now goes beyond that.
It is about ad management.
About systems.
About structure and automation.
That is why Bollify continues under a new name:
AdYard
AdYard stands for a place where advertisements are built, managed, and optimized.
Not manually.
Not by instinct.
But in a structured way.
What AdYard Adds
AdYard is a platform that provides an extra layer to our service and is also accessible for teams who want to manage their ads themselves.
Think of solutions like:
Dayparting – advertising at times that truly perform
Rule-set based automation – fully custom rules per product or campaign
Dashboards – insight and reporting to the team or stakeholders
Bulk changes – scalable work without manual hassle
In short: we address the shortcomings of the current bol ads portal, focusing on efficiency and automation.
What Remains the Same
Although the name changes, the core remains the same:
the same team
the same way of thinking
the same focus on quality
AdYard is built from practice.
By people who work with bol ads every day.
We Are Live
We have been building for over a year on AdYard.
And as of now, we are live.
Bollify ends.
AdYard begins.
And this is just the beginning.
